Application of Fuzzy Language in Intercultural Business Negotations开题报告

 2023-01-17 19:46:13

1. 研究目的与意义

Good communication and international negotiating skills are essential for organizations to be effective in today#8217;s global market-place. With the development of international business, the flexible use of language in international communication has been an effective approach to promoting international business. The application of fuzzy language in international business negotiations is a systematical progress. This paper firstly explains the specific definition of fuzzy language and business negotiation. Secondly, well present the reasons for using fuzzy language. For example, it improves the efficiency and appropriateness, enhances the flexibility. Thirdly, the study aims to help us to use business English appropriately and effectively by adopting vagueness as a strategy. So this paper will introduce some ways to use fuzzy language in international business negotiations effectively. The major findings of the study are presented for effective international negotiation.

2. 研究内容和预期目标

Research content: This paper will mainly focus on the reasons for using fuzzy language in international business negotiations and how to use them effectively.

Problems need to be solved: This paper will explain more details about fuzzy language in international business negotiations and how to use them correctly and effectively.

Outline:

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3. 国内外研究现状

1. An article entitled #8220;Fuzzy Sets#8221; was written by professor Zadeh from Berkeley University of California. This article, which was published in a magazine called #8220;Information and Control#8221;, pointed out that encountered object in the real world often doesn#8217;t have precisely specified boundaries. This fuzzy theory corrected the bias of fuzziness thoroughly, promoted the work of fuzzy research in many science fields.

2. The appropriate use of vague language constitutes an important aspect of the communicative competence of English speakers. It therefore merits specific attention in business English. Joanna Channell, in her #8220;Vague Language#8221;, describes both the linguistic forms and the pragmatic consequences of their use by a pragmatic approach, which lays a solid foundation for further study on vague language.

3. Fuzzy linguistics is a new discipline which emerged in1960s to 70s. Wu Tie-ping#8217;#8217;s is the first book which systematically discussed the fuzzy linguistics in China. Wu elaborately analyzed fuzziness of nature language in this book and he introduced a new approach to fuzziness study: a qualitative descriptive method, which attributes to Wu#8217;s success in fuzzy linguistic study.

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4. 计划与进度安排

1、2022年11月30日（本学期第十三周）--完成选题工作

2、2022年1月18日（本学期结束）前--完成开题工作

3、2022年4月20日前--完成初稿和中期检查工作

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5. 参考文献

[1] Channell, J. Vague Language [M]. Shanghai: Shanghai Foreign Language Education Press. 2000.

[2] Ghauri P. Introduction: International Business Negotiations [M].Oxford: Pergamon, 1996:54, 83.

[3] Grice. Syntax and Semantics [C]. New York New： York Academic Press, 1967: 22.

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