Language Features of English Advertisements开题报告

 2023-01-17 19:46:32

1. 研究目的与意义

Due to the deepening of globalization, marketization and commercialization, advertising is increasingly becoming an indispensable component of people#8217;s daily life in modern society, and English, as an international language, plays an important role in advertising. Although there are many different types of advertising, their function is in common, which is to convince consumers to buy goods. The forms of advertising must be compelling, easy to understand, and impressive.Therefore, it is of great significance to shed light on language features of English advertisements. Moreover, studying it which will make us find its own unique style and avoid misunderstanding in intercultural communication.

2. 研究内容和预期目标

研究内容：

This thesis will explore language features of English advertisements from different angles，which are Syntactic Features，Lexical Features and Rhetorical Features ，to let us know the effects of English advertisements and the importance of understanding English advertisements.

拟解决的问题：

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3. 国内外研究现状

1. Abroad

a.English in Advertising wrote by Geoffrey N. Leech, which appeared in Britain in 1966. It lays the foundation for exploration of the language features of English advertisements.

b.Advertising as Communication by Gillian Dyer, which was first published in 1982, discussed the history and development of advertising. Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture.

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4. 计划与进度安排

1、2022年11月30日（本学期第十三周）--完成选题工作2、2022年1月18日（本学期结束）前--完成开题工作3、2022年4月20日前--完成初稿和中期检查工作4、2022年5月16日前--完成论文修改、定稿、外文文献翻译工作

5. 参考文献

1. Bolen, W.H. Advertising 2nd Edition[M]. New York: John Wiley amp; Sons, 1984.

2. Carter, R.Working with Texts[M]. London: Longman, 1987.

3. Chandan, J. S. Essentials of Advertising[M]. Oxford: Publishing Co. PVT. Ltd, 1990.

4. Clark, Eddie M. et al.Attention, Attitude And Effect Advertising [M]. New Jersey: Lawrence Erlbaum Associates Inc, 1994.

5.Vestergaard, Torben amp; Sehroder, Kim. The Language of Advertising [M]. UK,

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以上是毕业论文开题报告，课题毕业论文、任务书、外文翻译、程序设计、图纸设计等资料可联系客服协助查找。

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